How to Sell Used Construction Equipment Without Getting Screwed

“One man’s outdated excavator is another man’s business opportunity.”
— A smart contractor, probably.

Selling used construction equipment isn’t as easy as tossing it on Craigslist and hoping for the best. Whether you’re a contractor, fleet manager, or just someone with a rusty skid steer parked in the back 40, there’s real money to be made — if you do it right.

In this guide, we’ll show you how to turn your surplus machinery into solid profit without the usual stress. But more importantly, we’ll do it like humans, not robots.

️ Why Sell Your Used Construction Equipment?

Let’s be honest: unused heavy equipment is just expensive lawn art. Selling it:

• Frees up space and cuts storage costs

• Generates revenue from depreciating assets

• Helps the environment through reuse and recycling

• Connects you to a wider network of contractors and resellers

Plus, the used equipment market is booming. According to recent reports, global demand for second-hand machinery has surged, especially as new equipment prices spike post-pandemic.

️ What You’ll Need Before Selling

Don’t just slap a “For Sale” sticker on your backhoe and call it a day. Here’s your pre-sale checklist:

1. Maintenance records – Keep receipts and logs to prove it’s been cared for.

2. High-quality photos – Multiple angles, close-ups of wear, and any serial plates.

3. Clear title or ownership – No one wants to buy a machine with drama.

4. Basic repairs – Fix that leaking hydraulic line. Trust us.

“The better it looks, the better it sells.”
Presentation is perception.

Where to Sell Used Construction Equipment

There’s no one-size-fits-all marketplace, so explore your options:

Online Marketplaces

• MachineryTrader

• IronPlanet

• Ritchie Bros. Auctioneers

• eBay (yes, people really buy bulldozers there)

These platforms offer huge reach, but usually come with fees and commission.

‍Contractor Networks

Sell within your industry. Word-of-mouth and local contractor groups often yield faster sales and better deals.

️ Your Own Website

If you already have a site or landing page for your company, list it there too.
Want to optimize your site for resale listings? 

Pro Tips for Closing the Deal

Here are some expert-level tricks to get your gear sold faster — and at a better price.

1. Create a Killer Listing

Use storytelling. Instead of just saying “2015 Bobcat T590 – runs great,” try:

“Reliable 2015 Bobcat T590 with low hours, regularly maintained and field-tested on major downtown projects. Ready to work tomorrow.”

2. Add a Walkaround Video

A quick smartphone video = trust builder. Show it starting, operating, and shutting down.

3. Be Responsive

Speed kills deals, and so does radio silence. Respond to inquiries within 24 hours. Even faster? Better.

4. Price it Right

Check comparables. Use the 80% rule: Price used equipment at ~80% of current market value if it’s in good condition.

Mistakes to Avoid

Even pros make rookie errors. Don’t fall into these traps:

• Overpricing due to emotional attachment

• Ignoring shipping and delivery logistics

• Hiding issues that buyers will discover anyway

• Not promoting on multiple platforms

Make It a Habit

Selling used construction equipment shouldn’t be a one-time panic move. Turn it into a quarterly practice. Track your gear, rotate your inventory, and stay lean.